The Quest for the Grail has been recounted since the middle ages in many languages and cultures. While the tales differ on minor points, they all agree on the fundamental nature of the Quest - the Holy Grail would bring healing and fruitfulness to the land and the people, but it could only be found and retrieved by the the most worthy of knights. He would have to possess the qualities of honesty, courage, perseverance, wisdom and humility.
As the centuries passed, the Quest for the Grail became less about finding an artifact and more about discovering new ways of thinking and doing things that would prove a blessing, bringing peace and abundance to the people.
We can all embark on our personal Quests, at any time we choose, by cultivating the noble characteristics of honesty, courage, perseverance, wisdom and humility, and by using these traits in our daily work.
We will deal honestly and fairly with all persons.
We will only offer products and services of a genuine benefit to the customer.
We are all part of something more important than money - and larger than ourselves.
By way of explanation, our logo borrows from the legend of the King Arthur and the quest for the Holy Grail. The sword in the Earth represents the violence that needs to be removed, pulled from the stone as it were, and the chalice, or grail, represents the abundance that the world can share once resources are turned from warfare to more harmonious and ecologically sound activities. The backdrop is the "Eye of God" nebula and a NASA Hubble Deep Field view of distant galaxies, suggesting we take a larger view of the Universe and our place in it.